Who We Are

FOR HER

FOR HIM

FOR THEM

FOR ALL SKIN

FOR HER FOR HIM FOR THEM FOR ALL SKIN

We are so glad you are here

We The Skin Collective was born from a truth too long ignored—a gap in skincare that leaves millions without proper care for their unique needs. While studying chemistry and working in beauty retail, we witnessed firsthand how Black and Brown consumers were consistently handed "solutions" that only created more problems, left without guidance, and overlooked by an industry that claimed to serve everyone.

This isn't just disappointing. It's unacceptable.

That's why we exist: to educate and empower those who are overlooked, underrepresented, unfiltered, and melanated within the skincare and beauty industry. We see you. We are you.

We're building more than products

we're creating a modern skincare ecosystem where science meets cultural understanding, where formulations are created specifically for deeper skin tones, textured skin, and the complex skin journeys many of us navigate daily.

Our approach is refreshingly straightforward:

  • Transparency over trends

  • Intention over hype

  • Representation that runs deeper than marketing campaigns

When you join We The Skin Collective, you're not just buying skincare. You're participating in a long-overdue shift in who skincare is made for and by. You're supporting a mission that should have existed all along—one that feels so obviously right because it finally puts you at the center.

This is your collective. This is your movement. This is skincare that finally makes sense.

Built with Intention: A Word from Our Founder

I started We The Skin Collective because people like me, with darker skin tones navigating acne, hyperpigmentation, eczema, and sunspots, deserve better. For too long, we have been expected to buy into promises without understanding what we put on our skin. And too often, it caused more harm than good.

I didn’t create this brand JUST TO SELL something. I started it TO INFORM , to offer real education, thoughtful products, and skin health solutions that ACTUALLY WORK. Everything we make is rooted in research and built with intention.

But We The Skin is more than skincare. This collective is like the friend who hypes you up in the mirror, the one who reminds you to put on sunscreen before you leave the house and to take your allergy meds while you are at it. We are the no-nonsense friend who gives you real talk with love, the one who sees you beyond your skin. We advocate for you. We respect you. And we celebrate your wins like they are our own.

This is the heart of We The Skin Collective. A brand that shows up for you because we are you.
And we are just getting started.

With love,
LJ
Founder, We The Skin Collective